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When it comes to giving money to a business, many of us now ensure that the company in question is ethically sound and that they adopt sustainable practices. Because of this, many businesses are placing greater emphasis on sustainability so that they can appeal to more customers, but also reduce their carbon footprint and help create a greener world for current and future generations to enjoy.
But besides the potential of gaining and retaining customers through more sustainable business measures, there are many other benefits. Here is a guide on what these benefits are, but also how you can ensure your business is running more sustainably.
Improves Brand Value and Reputation
Many of us would prefer to offer our time and money to a business that has sustainability in mind. And if the product and/or service is worth it, we are likely to return to that same business time and time again. All of this can lend itself to a valuable brand reputation that makes your business much more marketable and attractive.
To reap the benefits, however, you need to ensure that you are marketing yourself properly. You can redesign your brand logo so that it reflects your eco-friendly nature and ethos, and once this has been done, you can relaunch your brand so that existing customers and those who are a part of your target market can see the sustainable practices you have adopted. Again, this can lead to repeat customers, but it can also entice new ones as well as old ones who are impressed by your new company policies revolving around sustainability.
Remember, though, that you have to follow through with your sustainability promises. If you preach that your company only uses recycled paper, then you need to ensure that this is upheld. Otherwise, this can cause controversy, and customers will leave you out of distrust.
Here is a list of eco-friendly brands to learn and gain inspiration from.
Can Reduce Business Costs (which can be spent elsewhere)
Sustainability can reduce business costs, meaning all the money you have saved can be invested in other parts of the business, such as marketing or customer service. The best way to do this is to find a trustworthy comparison website such as utilitybidder.co.uk and see whether they can find better prices for your business. Through a comparison website, you can also see how each provider ensures its own sustainable measures. This means you are not only a business practicing sustainability but a business supporting other eco-friendly companies.
Achieves Growth
With sustainability at the heart of many consumers, and most looking for ways to do their part in the fight against climate change, a business that supports sustainability is more likely to achieve growth through recognition. A customer is more likely to choose your business over one that does not practice good ethics and ignores the best sustainability practices. Therefore, make sure you market your business properly and prove that you are making greener changes to the business so that customers are likely to choose you and stick with you.
Customers are likely to choose a sustainable business over one that is not. Therefore, as a business, you should focus on common sustainability practices such as recycling, having walk or cycle to work schemes, cutting energy costs, or choosing a water, gas, or electricity provider that also practices eco-friendly measures.
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This content is brought to you by Karel Dekar.
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The post Why Your Business Should Focus on Sustainability to Retain Customers appeared first on The Good Men Project.